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Leveraging Information and Communication Technology for Sales Training: Two Short Cases
![Case Details](images/details.png)
![Case Introduction 1](images/intro1.png)
![Case Introduction 2](images/intro 2.png)
Nike 'Sports Knowledge Underground'
According to Mike Donahue (Donahue), Program Director / E-Learning Manager, Nike, “We knew that we did a great job of advertising and that we could drive people into the stores, but ultimately the person that is talking to the customer is a 16- to 22-year-old kid… We wanted them to have a better dialogue with the consumer.”
In addition to providing training to its employees, the company also made efforts to ensure that each of its employees knew the history and heritage of the company through initiatives such as story telling. “Every company has a history… But we have a little bit more than a history. We have a heritage, something that’s still relevant today. If we connect people to that, chances are that they won’t view Nike as just another place to work,” said Dave Pearson, a training manager at Nike..........
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